At No Coast Design Studios, we have been diving into what we feel are the fundamentals of business blogging. This is due to a product that we are launching. This product while it won’t be expensive it is designed to help out our fellow business owners. There will be information at the bottom of this post, once the product is live. Furthermore we felt as though these are so important and consequently it is important enough to share with you.
Here are the Business Blogging Stats You Need To Know
“90% of consumers find custom content useful” via Tech Client
“Companies that blog have 97% more inbound links” via Hubspot
“B2B marketers using blogs generate 67% more leads” via Inside View
“Websites with blogs have 434% more indexed pages” via Tech Client
“82% of consumers enjoy reading relevant content from brands” via Tech Client
“70% of consumers learn about a company through content rather than ads” via Tech Client
“81% of companies consider their blogs “useful,” “important,” or “critical” “ via Hubspot
“Once you write 21-54 blog posts, blog traffic generation increases by up to 30%” via Traffic Generation Cafe
“Blog articles with images get 94% more views” via Jeff Bullas
“Content creation is ranked as the single most effective SEO technique by 53% of businesses” via Marketing Sherpa
“The average word count of top-ranking content (in Google) is between 1,140-1,285 words” via Search Metrics
“If a blog is more than 1,500 words, on avg it receives 68.1% more tweets and 22.6% more FB likes “ via Quick Sprout
Business Blogging is an important part of your companies online marketing strategy, in addition to being vital for your SEO. We have added a survey so that we can all learn what hinders business owners from successfully blogging. We are here to help and by helping you we can grow together.
Why Do You Need a Logo?
A good logo is critical for a successful business especially in a competitive trade. Having a well designed logo builds trust. A credible logo isn’t just memorable – it is a message. You need a logo that conveys your image, your brand, and how well you can be trusted. Here are five ways your logo and brand identity will help you standout and succeed in today’s crowded business world.
1. First Impressions
You need a logo that sells you before you even have a chance to talk to your potential customers. Your logo is your first brand ambassador. It is your company image. It has to speak to the correct audience, capture their attention and hold it. Potential customers consider your logo when they decide whom to trust. This happens before your fleet vehicle arrives, before the phone call is placed, and before a sales rep even has a chance to make a sale. Those customers are using your logo to understand your business and what you do. A professionally created logo will give your company a competitive edge.
2. Attract New Customers
People see thousands of logos on a daily basis; everything has a logo attached to it. By not having a logo or even worse a poorly designed logo, you could be losing out on potential customers. Trust is gained with a professional logo, if you have a logo from the beginning then you are more likely to gain favor over your competition that has no logo in place. Your customers are looking at logos constantly, they know what a good logo looks like.
3. Stand Out
You need a logo that will make you standout from the crowd. To illustrate this I recently grabbed a sampling of a few logos from the area’s heating and air conditioning repair companies. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
4. Keep Loyal Customers
Good customer service is the key to keeping your customers. What happens when a competitor moves in with shiny new fleet vehicles, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition. Don’t put your business in that position by having a less than professional logo.
5. Earn Trust
You need a logo to earn trust. Your logo could mean the difference in gaining someone’s trust or them giving it to your competition. An on-target logo builds your credibility among visitors and prospects. If your logo is bland, out-of-date, or simply irrelevant, people will quickly click away to search for better options.
We’re so excited to have finally launched! We are No Coast – a brand new Kansas City design studio. Although being brand new doesn’t mean we are new to the design world. Quite the opposite, actually.
We (Mikael and Rebecca) have a combined total of 18 years experience working in the field of brand and website design with both local and international clients. Just recently, along with joining our lives together (Rebecca said “YES!” last August), we have also decided to join our creative minds together and build a new business where we are ecstatically, skillfully (and nerdily) building websites that take our clients to the next level in their businesses.
We work with small business owners and entrepreneurs who come to us saying any one of these 3 things:
“I hate my website. It looks so outdated.”
“My website isn’t bringing me customers like I thought it would. Where did I go wrong?”
“I have no idea how to create a website that actually looks good nor do I have the time, even if I did know how…”
After a cup of coffee and a conversation about their unique business website needs, our clients push back their chairs and let out a long sigh of pure relief.
“I feel like I’m finally not stuck any more and can actually move my business forward. Thank you so much for giving me my peace of mind back.”
We LOVE our clients because we love helping businesses and the people behind them, THRIVE.
We’re not meant to stay stuck where we are, but instead always move forward, always grow, always push beyond our current circumstances and into something even greater. Because when our businesses grow—our community, our family, and our own life benefits. We create a ripple effect of positive impact.
Little did we know that—when we met 9 years ago… the two of us, both students in design school—we would find ourselves where we are today. But, after years of freelancing, going to business school and taking countless business courses, hiring and managing designers in our own team, helping thousands of entrepreneurs, and fully riding the entrepreneurial roller coaster, the time has come that we create something even better together! Business (just like life!) should never be done alone….
So No Coast Design Studios is born!
No Coast to us means no boundaries, no ceiling, no limit to how far you and your business can go. It also nods to our location, right smack dab in the middle of the United States – where there’s no coast in sight.
We are here to help YOU in anyway we can with the gifts we’ve been given, with the skills we’ve sharpened and the business lessons we have lived and learned with our own entrepreneurial experiences. So if you have a brand, website design, business question—or just want to connect—make sure to ask! We love helping our fellow business friends out with helpful advice and an encouraging word. Follow our blog to stay updated on everything design, branding, websites, marketing and business!
Now that you know what we do, we’d love to hear what YOU do! Comment below!