Why Do You Need a Logo?
A good logo is critical for a successful business especially in a competitive trade. Having a well designed logo builds trust. A credible logo isn’t just memorable – it is a message. You need a logo that conveys your image, your brand, and how well you can be trusted. Here are five ways your logo and brand identity will help you standout and succeed in today’s crowded business world.
1. First Impressions
You need a logo that sells you before you even have a chance to talk to your potential customers. Your logo is your first brand ambassador. It is your company image. It has to speak to the correct audience, capture their attention and hold it. Potential customers consider your logo when they decide whom to trust. This happens before your fleet vehicle arrives, before the phone call is placed, and before a sales rep even has a chance to make a sale. Those customers are using your logo to understand your business and what you do. A professionally created logo will give your company a competitive edge.
2. Attract New Customers
People see thousands of logos on a daily basis; everything has a logo attached to it. By not having a logo or even worse a poorly designed logo, you could be losing out on potential customers. Trust is gained with a professional logo, if you have a logo from the beginning then you are more likely to gain favor over your competition that has no logo in place. Your customers are looking at logos constantly, they know what a good logo looks like.
3. Stand Out
You need a logo that will make you standout from the crowd. To illustrate this I recently grabbed a sampling of a few logos from the area’s heating and air conditioning repair companies. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
4. Keep Loyal Customers
Good customer service is the key to keeping your customers. What happens when a competitor moves in with shiny new fleet vehicles, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition. Don’t put your business in that position by having a less than professional logo.
5. Earn Trust
You need a logo to earn trust. Your logo could mean the difference in gaining someone’s trust or them giving it to your competition. An on-target logo builds your credibility among visitors and prospects. If your logo is bland, out-of-date, or simply irrelevant, people will quickly click away to search for better options.